Landowners in Colorado could play a major role in President Joe Biden's efforts to conserve 30% of the nation's undeveloped lands by 2030, and make money at the same time.

Jay Fetcher's family has been ranching cattle since 1994. He said when his family looked into the idea of a conservation easement for their property near Steamboat Springs, his father was immediately sold.

He did not want to see the land developed for the service industry; he wanted it to remain land that produced food.

"Because here is property that could be developed into condominiums, golf courses," said Fetcher. "But we as a family had a passion for keeping it forever as 2,000 acres of undeveloped land."

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